The Psychology of Attitude Change and Social Influence The text integrates a wide range of research theory and application in the realm of social influence It emphasizes research integratingand conceptualizing it across topics using the organization con

The text integrates a wide range of research, theory and application in the realm of social influence It emphasizes research, integratingand conceptualizing it across topics using the organization concept of an attitude system, and discusses the personal and cultural relevance of research findings.